By

aaron
What good is a 200-unit apartment building if you can only keep three-quarters of it rented out at a time? For multifamily property managers, occupancy is war and leasing agents are the tip of the spear in the constant battle for strong vacancy numbers. In a recent installment of “Knock Talk,” we asked Nichole Granquist, Director...
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SEO for Multifamily Property Managers: A Simple Primer Search Engine Optimization isn’t a luxury; it’s a necessity. The trouble is, the pool of SEO expertise is deep and wide. For the uninitiated, it’s hard to know where to begin. Rather than throw you into the deep end, we’ve chosen to write up this simple primer. You...
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The inaugural MICA conference was held last week in Atlanta, GA — bringing together a unique group of industry thought leaders to discuss how new technology will impact the future of the multifamily industry. In an industry notoriously slow to embrace new technologies, the energy of those that attended was inspirational. Emerging innovations in tech...
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Personalized services, on-demand delivery, and one-click purchasing are changing the ways customers interact with brands and their expectations, but what do these experiences have in common? They put customer need at the center of the experience design with the goal of delivering premium, differentiated service. As customers become increasingly more accustomed to the likes of...
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With organic reach shrinking on social channels, brands are relying on other ways to amplify their marketing campaigns and build credibility. Research has shown that prospects trust referrals over brand claims and this is especially powerful for multifamily, where the most trusted source of information on multifamily communities is referrals from friends and family. Brands...
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Multifamily Managers – Focus on These 3 Must-Watch Metrics As the multifamily industry continues to adopt more sophisticated technology solutions, it faces an inevitable problem: too much data and not enough organization. At OPTECH 2018, Tim Bruss of Hamilton Zanze said it best, “…we are swimming in data.” A practical strategy to data management will...
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According to a study conducted by Google and Apartments.com, 7 out of every 10 apartment-seekers begins their search online rather than with an agent. Roughly the same number end up renting an apartment they find online. Surprised? We didn’t think so. For years, multifamily property managers have been trying to build community websites that cater...
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On this installment of Knock Talk, we had the pleasure of speaking with Nichole Granquist, Director of Revenue & Leasing, at Pioneer Acquisitions. Nichole has been in the multifamily industry for over a decade and has directed a diverse range of initiatives at Pioneer. Like so many of us, Nichole brought her cross-industry experience and...
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We look forward to attending the Social Media Summit each year. It is always great to catch up with friends and explore the latest and greatest best practices in using social media to build multifamily brands and drive qualified leads for communities. With all the insightful discussions that took place, here are our 4 key...
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We may be biased, but a CRM solution can be the most influential factor in turning leads to leases and increasing your NOI. Simply put, CRM (Customer Relationship Management) is a strategy that aids in enhancing and strengthening interactions with prospects and customers. The tools that we rely on for enhancing customer relationships have evolved...
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