Knock helps HNN reduce unqualified applicants by 52%

Jennifer Staplin, Organizational Development Manager at HNN Associates, was eager to solve a common problem for affordable property managers — high volumes of applicants were overwhelming her leasing teams. After a quick demo of Knock, she saw the potential online scheduling to better qualify applicants and began a trial of the platform.

Knock’s Online Scheduling

Often times prospects do not realize they are not qualified for affordable communities. Knock’s online scheduling tool makes requirements clear by asking a standard set of questions before a prospect is able to book a community tour. All prospects that meet community requirements are able to book a tour, while unqualified applicants are not. This approach in reducing applicants is clear, consistent, and fully compliant with fair housing laws.

Cut Declined Applicants In Half!

As soon as HNN connected online scheduling with their marketing sources the platform began qualifying applications 24/7/365. The results were staggering. For two lease-ups, Knock was able to reduce declined applicants by 52% compared to similar lease-ups from a year before. Seeing the potential, HNN rolled Knock out to their full portfolio!

“A Game-Changer”

“We have used Knock for a while now and it has been a game changer for us. I have been continuously impressed by how responsive Knock is in supporting our team. Associates have regular access to support and training, and the product is always adding great new features that help us better manage our affordable portfolio. I can’t wait to start using their resident communication tools to better manage the renewal process!”

— Jennifer Staplin, Organizational Development Manager at HNN Associates