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By: Meg Cressey, copywriter at Knock CRM    For many businesses, TikTok is still the social media world’s Wild West — especially for some multifamily property managers.  With its seemingly bottomless well of short-form videos, TikTok initially looks like pure chaos, with no rhyme or reason to what videos come next and a lot of...
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What good is a 200-unit apartment building if you can only keep three-quarters of it rented out at a time? For multifamily property managers, occupancy is war, and leasing agents are the tip of the spear in the constant battle for strong vacancy numbers. In a recent installment of “Knock Talk,” we asked Nichole Granquist,...
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By: Lisa Tufano Is your CRM helping to grow your NOI or net operating income? It should be. Otherwise, it’s (probably) really just pretty, but likely expensive, pixels on a screen.  Investing in CRM, or any CRM lead management technology, is a tremendous strategic undertaking, and ultimately, it needs to pay dividends. Picking the best...
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From banana peels and automated messages to Insta-worthy backdrops and resident recruitment, these are the tips you probably haven’t heard before from Apartment All Stars Lisa Trosien, and Kate Good as presented from Apartmentalize 2021.   By: Paul Bergeron In only one hour, Apartment All-Stars, Lisa Trosien, ApartmentExpert, and Kate Good, Huntington Residential, shared best practices...
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By: Meg Cressey, copywriter @ Knock CRM With more than 16,000 units under management, Philadelphia-based GoldOller crosses their T’s and dots their I’s when it comes to vetting new tools. “We use software to the fullest,” shares Michelle Cornelison, director of training and development. Cornelison, who has been with the company since its founding in...
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Here’s how we achieve it with the right tech. By: Anna Laura Hatchett, Regional Manager at Envolve LLC As one of the largest affordable property management companies in the country, with over 37,000 units under management, Envolve considers our teams to be experts in managing multifamily properties, from Class A lease-up to affordable. We are...
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By: Meg Cressey, copywriter @ Knock CRM A common challenge for property management companies with affordable housing communities as part of a more diversified portfolio is finding software that works with every type of asset. As a result, affordable housing often gets left in the (tech) dust. “With affordable housing, there is often a worry...
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By: Meg Cressey, copywriter @ Knock CRM A mainstay of the Washington, D.C., area multifamily community since 1961, Scott Management has always worked to ensure their teams had the support they needed to excel. Now with nearly 4,500 units across the region, Scott has channeled that ethos into adopting technology that helps them gain a...
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Vaccine and mask mandates, PPE and mitigation plans, and employee time off discussed during national industry call Aug. 17 among leading professionals. By: Paul Bergeron The apartment industry is in the throes of another potential lockdown over pandemic restrictions and leading companies nationwide are determining policies – to complement local and federal guidelines – for...
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By: Meg Cressey, copywriter @ Knock CRM With more than 5,200 units under management, and goals to continue expanding their portfolio in the near future, Flournoy Properties Group was making major business decisions every day — but lacked the correct data to solidify those decisions. “We didn’t have a CRM at all prior to Knock,...
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