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In our last article, we looked at some of the basics of multifamily search engine marketing (SEM): The Shape of an SEM Campaign Foundational Keyword Research Bidding Terms & Strategy How to Write Ad & Landing Page Copy At the close of that article, we mentioned that SEM is both an art and science. Having...
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We sat down with Jennifer Chestnutt, Director of Digital Marketing, to talk about the future of multifamily technology and how Griffis is approaching the ever-evolving customer experience that they deliver to renters. — Featured Company Griffis Residential Featured Communities Griffis Union Station Griffis North Union  “My name is Jennifer Chestnutt, I am the Director of...
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At Knock, we work every day to deliver a product that maximizes revenue for our customers. This requires insight and tools that optimize performance at every phase of the sales cycle: attract, convert, and retain. We first broke into the multifamily scene by introducing the power of self-scheduling to attract and convert leads more efficiently....
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If you’ve been a multifamily property manager for more than 10 minutes, then you know how important the web is to attract new renters. Chances are, you know Google factors into that equation, and you’ve read a blog or two about SEO. But piping in organic traffic isn’t all Google can do for you. In...
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Guest Blog by SOCi — Whether you have 10 or 100 multifamily properties under management, every community can benefit from a localized approach to social media marketing and advertising. Not only does this approach help to attract qualified leads, and create loyal residents, but it can also help boost your NOI. A SOCi study revealed...
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We are always thrilled to sit down with our customers and learn more about how Knock has improved their leasing performance! On this installment of Knock Talk we sat down with Marketing Manager, Mary Beth Thede of Magnolia Capital and discussed what sets us apart from other CRMs, and how Knock delivers unparalleled insights into...
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The Knock team just returned from the NAA Apartmentalize conference in Denver, the largest trade show in multifamily. Multifamily property managers and vendors came together with inspiring energy that made this is truly a “can’t miss” event. As the leading CRM in multifamily, we tend to focus our attention on how the industry is applying...
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Any multifamily marketer using social media advertising should be measuring performance to optimize results. This may be the trickiest step to achieving localized social success. According to data from the 2018 SOCi annual client survey (and discussed in this report), an estimated 46 percent of marketers rank measuring ROI from social as a top challenge. ...
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Search Engine Optimization isn’t a luxury; it’s a necessity. The trouble is, the pool of SEO expertise is deep and wide. For the uninitiated, it’s hard to know where to begin. Rather than throw you into the deep end, we’ve chosen to write up this simple primer. You won’t learn everything there is to know about...
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When developing a Facebook ad campaign, it’s helpful to place your target audience into three stages; those that aren’t yet aware of your property, those that are considering your property along with competitor properties, and those that are ready to make the decision to apply for a lease — or convert. Using Facebook’s Ad Objectives,...
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