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Search Engine Optimization isn’t a luxury; it’s a necessity. The trouble is, the pool of SEO expertise is deep and wide. For the uninitiated, it’s hard to know where to begin. Rather than throw you into the deep end, we’ve chosen to write up this simple primer. You won’t learn everything there is to know about...
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When developing a Facebook ad campaign, it’s helpful to place your target audience into three stages; those that aren’t yet aware of your property, those that are considering your property along with competitor properties, and those that are ready to make the decision to apply for a lease — or convert. Using Facebook’s Ad Objectives,...
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Personalized services, on-demand delivery, and one-click purchasing are changing the ways customers interact with brands and their expectations, but what do these experiences have in common? They put customer need at the center of the experience design with the goal of delivering premium, differentiated service. As customers become increasingly more accustomed to the likes of...
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Bus benches and billboards have long been the stock and trade of real estate advertising. Ever since GeoCities threw up its first banner, real estate professionals of every stripe have turned to the internet as the future of display advertising. Today’s display ads, however, aren’t your father’s banner ad. Internet advertising has grown increasingly sophisticated....
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The modern renter of today has greater access to information and media about your property than ever before. Prospects are pre-qualifying themselves and self-advancing down the funnel before they ever reach out to your community. A social media presence plays a critical role in creating a sense of competence, trust, and cementing a strong brand...
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With organic reach shrinking on social channels, brands are relying on other ways to amplify their marketing campaigns and build credibility. Research has shown that prospects trust referrals over brand claims and this is especially powerful for multifamily, where the most trusted source of information on multifamily communities is referrals from friends and family. Brands...
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We had the pleasure of speaking with the Carter-Haston team at Cumberland Pointe in Noblesville, IN to better understand how they are utilizing Knock. We caught word that their occupancy had recently jumped from 90% to 97%, all while reducing their ILS channels and spend. So how is it possible to sign more leases while...
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As the multifamily industry continues to adopt more sophisticated technology solutions, it faces an inevitable problem: too much data and not enough organization. At OPTECH 2018, Tim Bruss of Hamilton Zanze said it best, “…we are swimming in data.” A practical strategy to data management will prevent your organization from drowning in a sea of...
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Kristin Sanders, Marketing & Training Director at Wesley Apartment Homes, along with Nacho Diego, share their insights on how Knock has improved their leasing team performance and given them the transparency they need to be able to assist their teams across their portfolio. “All communications in Knock stay in one place and it’s essentially a...
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According to a study conducted by Google and Apartments.com, 7 out of every 10 apartment-seekers begins their search online rather than with an agent. Roughly the same number end up renting an apartment they find online. Surprised? We didn’t think so. For years, multifamily property managers have been trying to build community websites that cater...
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