Blog

Designing a Community Website That Converts

According to a study conducted by Google and Apartments.com, 7 out of every 10 apartment-seekers begins their search online rather than with an agent. Roughly the same number end up renting an apartment they find online. Surprised? We didn’t think so. For years, multifamily property managers have been trying to build community websites that cater...
Read More

Knock Talk — Nichole Granquist of Pioneer Acquisitions

On this installment of Knock Talk, we had the pleasure of speaking with Nichole Granquist, Director of Revenue & Leasing, at Pioneer Acquisitions. Nichole has been in the multifamily industry for over a decade and has directed a diverse range of initiatives at Pioneer. Like so many of us, Nichole brought her cross-industry experience and...
Read More

Knock’s Top 4 Takeaways from Multifamily SMS 2019

We look forward to attending the Social Media Summit each year. It is always great to catch up with friends and explore the latest and greatest best practices in using social media to build multifamily brands and drive qualified leads for communities. With all the insightful discussions that took place, here are our 4 key...
Read More

5 Signs That Your Multifamily Property Needs a CRM System

We may be biased, but a CRM solution can be the most influential factor in turning leads to leases and increasing your NOI. Simply put, CRM (Customer Relationship Management) is a strategy that aids in enhancing and strengthening interactions with prospects and customers. The tools that we rely on for enhancing customer relationships have evolved...
Read More

Up Your Craigslist Game

Did you know that Craigslist has been around for nearly a quarter century? Despite its mid-90’s internet aesthetic, Craigslist has long been the first stop on a prospect’s journey for a new apartment — and shows no signs of slowing. Even with a variety of new ILSs sporting modern UIs and polished brands, Craigslist continues to...
Read More

6 Ways to Avoid Ghosting on Craigslist

It is undeniable that Craigslist is an essential channel for multifamily property managers because it is a free channel that prospects regularly visit as they look for new apartments. However, it may not seem so “free” when leasing agent time is spent posting and that post is flagged or deleted by Craigslist – a practice...
Read More
1 2 3 4

Newsletter Signup