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Apartment tours: the rise of the “flexible” tour

Why a flexible tour model is great for renters, multifamily operators, and leasing teams.  By: Paul Bergeron   Not all that long ago, when a prospective resident was too busy to tour a property, or they lived out of town, they would mail a disposable camera to the leasing office and ask the agents to take...
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Introducing Knock Tours: New touring platform from Knock CRM optimizes the touring experience and increases conversions

  ID verification, flexible touring options, and secret shop reports provide multifamily property operators with everything they need to improve leasing team efficiency.    Hold on to your tour tablets! Knock, the leading CRM for multifamily property management companies, announced today that its newest product—Knock Tours—is available to all property managers and leasing teams across...
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6 Ways Apartment Leasing Teams Can Avoid Ghosting on Craigslist

As a website that prospects regularly visit when looking for new apartments, Craigslist is undeniably an essential channel for multifamily property managers. However, it may not seem so “free” when leasing agents spend time posting only for the post to be flagged or deleted by Craigslist — a practice known as “ghosting.” (And Knock knows...
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Introducing Knock’s Centralized Leasing Suite to Maximize Existing Prospect Conversions and Marketing Spend

New product suite includes cross-selling, browser calling, and intelligent guest cards to streamline intra-portfolio referrals and boost closing ratios for multifamily operators.  Exciting news from Knock today — we are thrilled to announce that our Centralized Leasing Suite is now available to all property managers and leasing teams across the United States!   The new Centralized...
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Why Multifamily Property Managers Should Consider Adding TikTok to Their Social Media Marketing

By: Meg Cressey, copywriter at Knock CRM    For many businesses, TikTok is still the social media world’s Wild West — especially for some multifamily property managers.  With its seemingly bottomless well of short-form videos, TikTok initially looks like pure chaos, with no rhyme or reason to what videos come next and a lot of...
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Self-Guided Apartment Tours: Everything You Need To Know

By: Paul Bergeron, a freelance reporter who has covered the apartment industry for 20+ years, including with UNITS magazine of the National Apartment Association. Self-guided tours have existed in some form for many years. The recent challenges brought by the pandemic have made this touring option more popular than ever among multifamily property managers, with...
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