Knock Notes

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How to Drive Referrals with Micro-Influencers

With organic reach shrinking on social channels, brands are relying on other ways to amplify their marketing campaigns and build credibility. Research has shown that prospects trust referrals over brand claims and this is especially powerful for multifamily, where the most trusted source of information on multifamily communities is referrals from friends and family. Brands...
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Knock Talk — Carter-Haston on Lowering ILS Costs, While Increasing Occupancy

We had the pleasure of speaking with the Carter-Haston team at Cumberland Pointe in Noblesville, IN to better understand how they are utilizing Knock. We caught word that their occupancy had recently jumped from 90% to 97%, all while reducing their ILS channels and spend. So how is it possible to sign more leases while...
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The Multifamily Metrics That Matter

As multifamily continues to adopt more sophisticated technology solutions, it faces an inevitable problem: too much data and not enough organization. At OPTECH 2018, Tim Bruss of Hamilton Zanze said it best, “…we are swimming in data.” A practical strategy for data management and report distribution will prevent your organization from drowning in a sea...
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Knock Talk — Kristin Sanders & Nacho Diego on Leasing Team Performance

Kristin Sanders, Marketing & Training Director at Wesley Apartment Homes, along with Nacho Diego, share their insights on how Knock has improved their leasing team performance and given them the transparency they need to be able to assist their teams across their portfolio. “All communications in Knock stay in one place and it’s essentially a...
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Designing a Community Website That Converts

According to a study conducted by Google and Apartments.com, 7 out of every 10 apartment-seekers begins their search online rather than with an agent. Roughly the same number end up renting an apartment they find online. Surprised? We didn’t think so. For years, multifamily property managers have been trying to build community websites that cater...
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Multifamily SEM Campaign Optimization

In our last article, we looked at some of the basics of multifamily search engine marketing (SEM): The Shape of an SEM Campaign Foundational Keyword Research Bidding Terms & Strategy How to Write Ad & Landing Page Copy At the close of that article, we mentioned that SEM is both an art and science. Having...
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