Knock Notes

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Designing a Community Website That Converts

According to a study conducted by Google and Apartments.com, 7 out of every 10 apartment-seekers begins their search online rather than with an agent. Roughly the same number end up renting an apartment they find online. Surprised? We didn’t think so. For years, multifamily property managers have been trying to build community websites that cater...
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Multifamily SEM Campaign Optimization

In our last article, we looked at some of the basics of multifamily search engine marketing (SEM): The Shape of an SEM Campaign Foundational Keyword Research Bidding Terms & Strategy How to Write Ad & Landing Page Copy At the close of that article, we mentioned that SEM is both an art and science. Having...
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Knock Talk — Nacho Diego on Simplified Communications

Nacho Diego, Principal of Wesley Apartment Homes, shares his thoughts on why Wesley only utilizes the “best in breed” when it comes to their tech stack. He also explains how they view Knock as a “catch-all lead funnel” and how his leasing teams can communicate with prospects in any medium — all in one place. “The...
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Up Your Craigslist Game

Did you know that Craigslist has been around for nearly a quarter century? Despite its mid-90’s internet aesthetic, Craigslist has long been the first stop on a prospect’s journey for a new apartment — and shows no signs of slowing. Even with a variety of new ILSs sporting modern UIs and polished brands, Craigslist continues to...
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Investing $10M into Multi-Family Solutions

We are raising $10M in a round led by Madrona Venture Group. Here’s what it means for our customers. Since our founding, we’ve been hyper-focused on bringing modern communication tools to the multi-family industry, so our customers can build better relationships with their prospects and residents. We launched our first product, a tour scheduling and...
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Multifamily Search Engine Marketing Basics

If you’ve been a multifamily property manager for more than 10 minutes, then you know how important the web is to attract new renters. Chances are, you know Google factors into that equation, and you’ve read a blog or two about SEO. But piping in organic traffic isn’t all Google can do for you. In...
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