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SEO for Multifamily Property Managers: A Simple Primer

Search Engine Optimization isn’t a luxury; it’s a necessity. The trouble is, the pool of SEO expertise is deep and wide. For the uninitiated, it’s hard to know where to begin. Rather than throw you into the deep end, we’ve chosen to write up this simple primer. You won’t learn everything there is to know about...
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Facebook Ads for Every Step of the Sales Funnel

When developing a Facebook ad campaign, it’s helpful to place your target audience into three stages; those that aren’t yet aware of your property, those that are considering your property along with competitor properties, and those that are ready to make the decision to apply for a lease — or convert. Using Facebook’s Ad Objectives,...
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Perfecting the Multifamily Customer Experience

Personalized services, on-demand delivery, and one-click purchasing are changing the ways customers interact with brands and their expectations, but what do these experiences have in common? They put customer need at the center of the experience design with the goal of delivering premium, differentiated service. As customers become increasingly more accustomed to the likes of...
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Display Ad Basics for Multifamily

Bus benches and billboards have long been the stock and trade of real estate advertising. Ever since GeoCities threw up its first banner, real estate professionals of every stripe have turned to the internet as the future of display advertising. Today’s display ads, however, aren’t your father’s banner ad. Internet advertising has grown increasingly sophisticated....
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Social Media Ad Basics for Multifamily

The modern renter of today has greater access to information and media about your property than ever before. Prospects are pre-qualifying themselves and self-advancing down the funnel before they ever reach out to your community. A social media presence plays a critical role in creating a sense of competence, trust, and cementing a strong brand...
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How to Drive Referrals with Micro-Influencers

With organic reach shrinking on social channels, brands are relying on other ways to amplify their marketing campaigns and build credibility. Research has shown that prospects trust referrals over brand claims and this is especially powerful for multifamily, where the most trusted source of information on multifamily communities is referrals from friends and family. Brands...
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