Knock Notes

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Designing a Community Website That Converts

According to a study conducted by Google and Apartments.com, 7 out of every 10 apartment-seekers begins their search online rather than with an agent. Roughly the same number end up renting an apartment they find online. Surprised? We didn’t think so. For years, multifamily property managers have been trying to build community websites that cater...
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Knock Talk — Nacho Diego on Simplified Communications

Nacho Diego, Principal of Wesley Apartment Homes, shares his thoughts on why Wesley only utilizes the “best in breed” when it comes to their tech stack. He also explains how they view Knock as a “catch-all lead funnel” and how his leasing teams can communicate with prospects in any medium — all in one place. “The...
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Up Your Craigslist Game

Did you know that Craigslist has been around for nearly a quarter century? Despite its mid-90’s internet aesthetic, Craigslist has long been the first stop on a prospect’s journey for a new apartment — and shows no signs of slowing. Even with a variety of new ILSs sporting modern UIs and polished brands, Craigslist continues to...
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Investing $10M into Multi-Family Solutions

We are raising $10M in a round led by Madrona Venture Group. Here’s what it means for our customers. Since our founding, we’ve been hyper-focused on bringing modern communication tools to the multi-family industry, so our customers can build better relationships with their prospects and residents. We launched our first product, a tour scheduling and...
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6 Ways to Avoid Ghosting on Craigslist

It is undeniable that Craigslist is an essential channel for multifamily property managers because it is a free channel that prospects regularly visit as they look for new apartments. However, it may not seem so “free” when leasing agent time is spent posting and that post is flagged or deleted by Craigslist – a practice...
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5 Advantages of a Centralized Leasing Structure

What good is a 200-unit apartment building if you can only keep three-quarters of it rented out at a time? For multifamily property managers, occupancy is war and leasing agents are the tip of the spear in the constant battle for strong vacancy numbers. In a recent installment of “Knock Talk,” we asked Nichole Granquist, Director...
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