Multi-site and multi-touch attribution is tough to get right. Knock provides the tools you need to track prospect activity across the web and document every contact with your community.
Regardless of where leads originate – ILS, social media, paid search campaigns or elsewhere – now you can track them.
Measurement tools power dynamic tracking number insertion, ensuring that inbound traffic to the website is attributed to the right source and campaign.
Identify the sources driving leads across the full portfolio and down to the individual community.
The customer journey is not linear. Prospects engage with communities in a variety of ways before becoming a lead.
Knock shows the true customer journey, following prospects across ILSs, Facebook, Google and your website.
By understanding how prospects engage with content across all platforms, you can ensure they have what they need to convert.
Driving qualified leads depends on understanding how they learn about and engage with the community.
See where, when and how leads have engaged with the community – all on one screen.
Instead of guessing which channels are really working for your community, get the clarity you need to create and execute effective marketing strategies.