Case Study: Cumberland Pointe’s occupancy jumps from 90% to 97%—with Knock

Overview: For Cumberland Pointe’s Carter-Haston leasing team, relationships are everything. So much so, that when it came to signing more leases, while eliminating ILS channels and reducing marketing spend, they landed on a fail-proof motto. “We learned that sourcing higher quality leads can free-up leasing teams to ‘Build Better Relationships with Prospects and Residents,’ explains Niki Patterson, Property Manager. She continues, “Too often, prospects are boiled down to just another unit, just another lease, just another number. I think the difference with Carter-Haston is we’re not here to give prospects another apartment, we’re here to give them a home.” She adds, “We look to do whatever we can to make this a place that someone can call home.”

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