"When I think of an intelligent pipeline, I think of a pipeline or a system that’s informing you where your gaps are so you can be predictive about closing those loopholes, so you don’t miss your goals."
— Demetri Themelis, Knock Co-founder
As it relates to the resident experience compared to the prospect experience, I think it’s really interesting that people are starting to pay more attention to the resident experience. If you think of an average turnover rate in the industry of about 50% of apartments will need to be released next year, it’s pretty amazing when you think that 50% of next year’s revenue is coming from people who already live in your property. And so leveraging technology to make sure that those prospects that are driving a big chunk of next year’s revenue is having a great experience is really as important as the investments that we’re making to make sure our prospects have a great experience. And so, it’s nice to see there’s more investment and more attention being paid to those residents and thinking about them as next year’s revenue as well.
— Demetri Themelis, Knock Co-founder
“This solution [from Knock] solves a major pain point for both the renter and the apartment community,” says Krista Nordlund, RentPath’s chief product officer, consumer. “With millions of visitors to our sites each month, we enable a huge number of connections between apartment communities and prospective renters. The ability to book a confirmed tour allows renters to immediately guarantee their appointment, without waiting for a call or email back, and it streamlines the process for the apartment communities by automatically confirming these appointments.”
— Demetri Themelis, Knock Co-founder
"We started Knock to improve the experience for both apartment renters and managers, and build on-demand tools that have become the standards in our lives, like booking a restaurant reservation or fitness class with one click..."
— Tom Petry, Knock CEO
"As they developed the automated system, Petry and Themelis discovered other business opportunities when clients asked them to keep making their jobs easier. Knock came up with a customer relationship management tool that sends messages sent to landlords via different channels into a Knock inbox along with to-do lists that prioritize which prospects to follow up with first."
“By listening to customers and deeply understanding the pain points and friction (a behavior we see in all great founding teams), the Knock team has built the best CRM system for multi-family property managers and are just getting started in their ambition to build a comprehensive, modern marketing cloud for the industry.”
— Scott Jacobsen, managing director at Madrona Venture Group
“Multifamily sales and marketing is complex and multi-faceted, apartment owners and managers need more insights into their sales performance, while renters expect easy communication. Knock makes all of this incredibly easy to execute and manage.”
— Tom Petry, Knock CEO
We didn’t think the problem lay so much in finding listings online or conducting searches, but in the friction of communication."
— Tom Petry, Knock CEO
“Knock has focused on building a CRM and analytics platform that is essential to effectively minimize tenant turnover and maximize NOI in this competitive environment.”
— Tom Petry, Knock CEO
"Knock’s products also allow leasing office staff to monitor how much they’re spending on digital advertising campaigns, how often people are viewing and clicking on their ads, and other marketing statistics."
— Tom Petry, Knock CEO
