"It's fair to say that we've had to do some crazy things to get to this point, but I don't think we could have done it any other way. This is a vertical worth trillions of dollars. We're one of the very few technology companies serving this space that didn't come from within it. So we really had to go above and beyond to understand how the industry works, to learn the dialect, and to build the trust required to get close enough to have any chance of convincing somebody that we'd bring them value."
— Demetri Themelis, Knock CEO
“Knock allows us to optimize our marketing costs,” she says. Western Wealth can better manage the lead-to-lease progression “to increase occupancy, increase renewals, and push up revenue.” Staciokas and her team can follow how employees are doing and then direct the appropriate training and resources to help them become more successful.
"Our software supports property management companies, which operate high-density apartment buildings that people live and work in. You can’t just ‘shut them down, which has made multifamily resilient and even grow in comparison to retail and industrial real estate."
— Demetri Themelis, Knock CEO
"Our mission is to enable successful communities, and we live up to that mantra by providing multifamily owners and property managers with the products and partnership to give them a demonstrable competitive edge."
— Demetri Themelis, Knock CEO
"In our four years working with Knock, we've been able to transform our leasing teams into high-performance sales teams and more effectively meet and serve our renters across the entire renter journey."
— Melanie Stiles, Vice President of Highmark Residential
"We feel like we have established ourselves, but we want to continue at a bigger and bigger scale. We want to get to the point where if you own real estate at scale, you’d be negligent to not be using Knock. So we plan to keep marching towards that path."
— Demetri Themelis, Knock CEO
"Every operational touch point is managed within Knock."
— Demetri Themelis, Knock CEO
Knock announced a $20 million round to fuel growth of its apartment property management software. It follows a $12 million round raised in May and pushes total funding to $47 million for the 7-year-old company that employs 104 people.
“The macroeconomic environment is driving institutional capital into multifamily real estate at an accelerated pace,”
— Vik Chawla, Real Estate Technology Investment Partner at Fifth Wall
“This solution [from Knock] solves a major pain point for both the renter and the apartment community. With millions of visitors to our sites each month, we enable a huge number of connections between apartment communities and prospective renters. The ability to book a confirmed tour allows renters to immediately guarantee their appointment, without waiting for a call or email back, and it streamlines the process for the apartment communities by automatically confirming these appointments.”
— Krista Nordlund, RentPath’s Chief product officer
"We started Knock to improve the experience for both apartment renters and managers, and build on-demand tools that have become the standards in our lives, like booking a restaurant reservation or fitness class with one click..."
— Tom Petry, Knock CPO
"I absolutely love to work at Knock. Not only do I get to represent a world class leader in our space, but I also get to be surrounded by a community of smart, hard-working, kind, and ultra-positive attitude co-workers."
— Knock employee
“By listening to customers and deeply understanding the pain points and friction (a behavior we see in all great founding teams), the Knock team has built the best CRM system for multi-family property managers and are just getting started in their ambition to build a comprehensive, modern marketing cloud for the industry.”
— Scott Jacobsen, Managing director at Madrona Venture Group
“Multifamily sales and marketing is complex and multi-faceted, apartment owners and managers need more insights into their sales performance, while renters expect easy communication. Knock makes all of this incredibly easy to execute and manage.”
— Tom Petry, Knock CPO
"When I think of an intelligent pipeline, I think of a pipeline or a system that’s informing you where your gaps are so you can be predictive about closing those loopholes, so you don’t miss your goals."
— Demetri Themelis, Knock CEO
“Leveraging technology to make sure that those prospects that are driving a big chunk of next year’s revenue is having a great experience is really as important as the investments that we’re making to make sure our prospects have a great experience.”
— Demetri Themelis, Knock CEO
"As they developed the automated system, Petry and Themelis discovered other business opportunities when clients asked them to keep making their jobs easier. Knock came up with a customer relationship management tool that sends messages sent to landlords via different channels into a Knock inbox along with to-do lists that prioritize which prospects to follow up with first."
— Marc Stiles, Real estate reporter at the Puget Sound Business Journal
We didn’t think the problem lay so much in finding listings online or conducting searches, but in the friction of communication."
— Tom Petry, Knock CPO
"Knock’s products also allow leasing office staff to monitor how much they’re spending on digital advertising campaigns, how often people are viewing and clicking on their ads, and other marketing statistics."
— Tom Petry, Knock CPO
“Knock has focused on building a CRM and analytics platform that is essential to effectively minimize tenant turnover and maximize NOI in this competitive environment.”
— Tom Petry, Knock CPO
Seattle-based Knock, a provider for CRM solutions for property managers, has secured $10M is Series A funding. Madrona Venture Group led the round.
