Case Study: Magnolia Capital lands 35% for lead-to-tour conversion—with Knock

Overview: Dedicated to redefining multifamily investing, Magnolia Capital was always searching for the latest tools to up their leasing performance. While their former CRM touted impressive numbers and set lofty goals, Mary Beth Thede, Marketing Manager, didn’t fully take the bait. “There wasn’t a number in there that I trusted, or thought was even close to accurate,” she explains. “Part of it was the integration and how the data gets in there. Nobody could clearly answer how data was getting into the platform.” Mary Beth adds, “and I knew the technology would never allow me to reach my goals, so I set out to find something better.”

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