Knock Notes

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Up Your Craigslist Game

Did you know that Craigslist has been around for nearly a quarter century? Despite its mid-90’s internet aesthetic, Craigslist has long been the first stop on a prospect’s journey for a new apartment — and shows no signs of slowing. Even with a variety of new ILSs sporting modern UIs and polished brands, Craigslist continues to...
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Investing $10M into Multi-Family Solutions

We are raising $10M in a round led by Madrona Venture Group. Here’s what it means for our customers. Since our founding, we’ve been hyper-focused on bringing modern communication tools to the multi-family industry, so our customers can build better relationships with their prospects and residents. We launched our first product, a tour scheduling and...
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Multifamily Search Engine Marketing Basics

If you’ve been a multifamily property manager for more than 10 minutes, then you know how important the web is to attract new renters. Chances are, you know Google factors into that equation, and you’ve read a blog or two about SEO. But piping in organic traffic isn’t all Google can do for you. In...
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6 Ways to Avoid Ghosting on Craigslist

It is undeniable that Craigslist is an essential channel for multifamily property managers because it is a free channel that prospects regularly visit as they look for new apartments. However, it may not seem so “free” when leasing agent time is spent posting and that post is flagged or deleted by Craigslist – a practice...
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5 Advantages of a Centralized Leasing Structure

What good is a 200-unit apartment building if you can only keep three-quarters of it rented out at a time? For multifamily property managers, occupancy is war and leasing agents are the tip of the spear in the constant battle for strong vacancy numbers. In a recent installment of “Knock Talk,” we asked Nichole Granquist, Director...
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Search Engine Optimization Basics for Multifamily

SEO for Multifamily Property Managers: A Simple Primer Search Engine Optimization isn’t a luxury; it’s a necessity. The trouble is, the pool of SEO expertise is deep and wide. For the uninitiated, it’s hard to know where to begin. Rather than throw you into the deep end, we’ve chosen to write up this simple primer. You...
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